Labubu Craze Turns Criminal: Thieves Target Viral Dolls in LA Heist

Labubu fever has reached such heights that thieves in Los Angeles have targeted the viral collectible in a bold overnight burglary, escaping with boxes of the highly sought-after plush dolls.

The break-in occurred at One Stop Sales, a resale shop known for carrying hard-to-find collectibles. However, unlike typical robberies where thieves go for cash or high-end electronics, this crew made a beeline for one thing: Labubu.

The rise of the viral monster doll

Labubu is a quirky, fluffy monster doll designed by Hong Kong artist Kasing Lung in collaboration with Chinese retailer Pop Mart. Originally a niche art toy, it has exploded in popularity this year, thanks in large part to social media trends and celebrity endorsements.

The doll has been spotted on the bags of stars such as Rihanna, BLACKPINK's Lisa, and Dua Lipa, transforming it into both a collectible and a fashion accessory. Limited editions can sell out instantly and command steep prices on the resale market, with some listed for as much as $500.

The crime took place in the early hours of Wednesday morning. According to store co-owner Joanna Avendano, the suspects smashed through the front door to gain entry, quickly targeting the shelves where Labubu dolls were kept.

Security footage from the store shows masked individuals grabbing armfuls of merchandise and tearing through displays.

"There was a lot taken, maybe around $30,000 or more of inventory," Avendano told ABC News Local 7. "We worked so hard to get to this point, and for them to just come in and, like nothing, take it all away, it's really bad."

Security footage from the store shows masked individuals grabbing armfuls of merchandise and tearing through displays. The video was later posted to One Stop Sales's Instagram with the caption:

"Today we got robbed, and they took all of our inventory, trashed our store; we are still in shock. If you guys can share this post, please help us find these thieves!"

Avendano also told reporters that she believes the burglary was planned. The night before, she had noticed a suspicious truck parked near the store and now suspects it may have been used by the thieves.

Understanding the Psychology Behind Collectible Craze

It's interesting to note the psychological factors that fuel the craze for collectibles like Labubu. The desire to collect can be linked to our innate need for control and possession, as well as the thrill of the hunt, both of which have deep evolutionary roots. According to Dr. Susan David, a renowned psychologist and author, "Collecting can serve as a powerful means of self-expression and connection with others." Her insights emphasize how individuals often seek to define their identities through their collections, fostering a sense of community among like-minded enthusiasts. For more on her work, visit Susan David's website.

The footage was shared on One Stop Sales's Instagram, with the caption:

Investigation Underway

The Los Angeles County Sheriff's Department is investigating. In a statement to NBC News, the department confirmed, "Several boxes of Labubu dolls were stolen, valued at approximately seven thousand dollars."

The valuation figure differs from Avendano’s estimate, suggesting that either some of the stolen stock was not Labubu or that resale values could make the loss significantly higher.

With Labubu dolls in high demand and limited supply, the black market appeal is clear. Collectors and resellers often compete fiercely for rare editions, and online listings show prices far above retail.

For One Stop Sales, the crime is more than just a financial setback. It is also a blow to the small business’s reputation and security. "We are still in shock," Avendano said, adding that the store will now need to invest in additional security measures.

The case highlights a growing trend where thieves target not just traditional valuables but also trending pop culture collectibles.

This incident also highlights the influence of scarcity and exclusivity on perceived value. A phenomenon well-documented in psychology, this is often referred to as the 'scarcity principle.' According to Tony Robbins, a renowned life coach, "When something is scarce, it becomes more valuable in our eyes, leading us to pursue it with greater intensity." This aligns with findings from various experts who suggest that limited availability can significantly increase an item's desirability, prompting individuals to go to extreme lengths to obtain it.

The Role of Social Media in Fueling Collectible Trends

The role of social media in amplifying the 'fear of missing out' (FOMO) cannot be understated. In the context of collectibles, FOMO can drive individuals to acquire items for fear of missing out on a trend. As Dr. Carol Dweck, a renowned motivation researcher, states, "FOMO can create a sense of urgency that compels individuals to act quickly, often leading to impulsive decisions." This sentiment is echoed by Dr. Robert Cialdini, an expert in influence and persuasion, who notes, "Social platforms can amplify feelings of scarcity and competition, making collectibles even more desirable." Such insights highlight the significant role social media plays in fueling collectible trends.

Analysis & Alternative Approaches

In conclusion, the Labubu craze and the associated criminal activity can be understood through the lens of psychological principles such as the need for control, the scarcity principle, and the influence of FOMO driven by social media. As noted by Dr. Dan Siegel, a psychiatrist and author, "The mind is not a vessel to be filled but a fire to be kindled," highlighting how our emotional responses can lead to irrational decisions. By better understanding these underlying psychological factors, we can develop strategies to mitigate negative outcomes and harness these principles for positive social impact. Dr. Susan David, an emotional agility expert, emphasizes that "Emotions are data, not directives," suggesting that fostering positive emotions can counteract the negative effects of social comparison. Furthermore, Dr. Tara Brach, a meditation teacher, states, "When we embrace our experience with compassion, we create a more fulfilling life." These insights can guide us in addressing the challenges posed by trends like the Labubu craze. (Siegel, D. The Mindful Therapist; David, S. Emotional Agility; Brach, T. Radical Acceptance).