Madeleine White Finally Flaunts The Wedding Gown She Said No One Would Like
Why That Dress Was Always the One
Over the past few months, followers of fashion influencer Madeleine White have been drawn into every detail of her wedding journey, whether they liked it or not.
From chaotic bachelorette planning to bridesmaid dress DIYs, her upcoming marriage to Loud Luxury’s Andrew Fedyk has been a constant feature across her TikTok feed. And now, the moment everyone has been waiting for has finally arrived: we’ve seen the dress.
The wedding itself took place on July 12 in Santorini, Greece—picture floral arches, a golden sunset, and, because this is Madeleine White we’re talking about, Natasha Bedingfield performing live at the after-party. Yes, really.
Of course, the wedding wasn’t just a personal milestone; it was the conclusion of a months-long content arc. Madeleine had been documenting every step—the dress fittings, the near-misses, the DIYs, and even the passport scare that almost derailed her bachelorette trip. But it all led to this: the big reveal of the dress. Or rather, the dresses.
For months, fans have been following her trials and try-ons, watching her eliminate dress after dress, some of which would have been most brides' dream gowns. She even warned people early on that her final choice might not be what they were expecting.
“I now know there’s no way that everyone would have chosen my dress out of all the dresses they’ve seen me try on,” she told Elle Australia. “Because when you show people so many, they have one in their head that they’ve already decided was their favorite, and then they’re disappointed when they actually see the dress.”
Spoiler alert: they weren’t disappointed. The first official photos landed via Vogue on July 15, ending the speculation and delivering a look that feels perfectly on-brand for Madeleine.
The main dress, one of four outfits she wore during the wedding, was a Viktor & Rolf Marriage Spring/Summer 2023 gown. It featured a dramatic drop waist, a full tulle skirt, and layers of delicate 3D bows and flowers. And because no Madeleine White look is complete without a nod to her signature motif, she added 40 hand-appliquéd butterflies to the dress.
That level of planning wasn’t last-minute. She found the dress before she got engaged, back in 2022, naturally, on TikTok.
Understanding the Psychology of Social Influence
White's decision to share every detail of her wedding journey, including her dress choice, reflects the growing trend of public figures leveraging the power of social influence. According to Dr. Adam Grant, an organizational psychologist, "People are often influenced by the behavior of others, especially when they are uncertain about what to do." This principle of social proof suggests that White's followers may feel compelled to engage with her content because they see others doing so. For more insights on social influence, visit Dr. Adam Grant's website.
Madeleine White and Andrew Fedyk are married!
She still went on to try over 50 others. None of them compared. As for the internet's verdict? Despite Madeleine’s early concerns that people might not love her unconventional choice, the reactions were overwhelmingly positive.
“It’s absolutely made for her,” one user commented. Another said, “I have never seen a dress that suits a person better than this dress does with her. She’s somehow embodied who she is, and that’s beautiful.” Others called it unexpected but “a vibe,” with one summing it up best: “This is the Most Madeleine White Dress to exist.”07.12.2025
Madeleine White’s wedding wasn’t just a personal milestone; it became a full-blown online event, complete with suspense, spectacle, and a dress reveal that lived up to every bit of the hype. After months of teasing, planning, and sharing every twist along the way, the big moment arrived.
The dress was a hit, the vibes were right, and the internet got the fairytale ending it had been waiting for. Congrats to the newlyweds—and sorry to anyone else trying to go viral with their wedding.
Her apprehension about the reception of her dress also taps into our inherent need for social acceptance. We're wired to crave validation and approval from our social groups, a theory supported by numerous studies in social psychology, such as the Asch Conformity Experiments (Asch, 1951). It's possible that White's statement about her dress was a way to preemptively manage potential criticism and maintain her social standing.
The Impact of Social Media on Self-Presentation
The way White has allowed her followers into her wedding planning journey is indicative of the role social media plays in our self-presentation. According to Dr. Dan Gilbert, a happiness researcher, “Social media allows individuals to curate their lives, often leading to a more polished version of reality.” By sharing her wedding journey, White is strategically crafting her public image, reflecting the insights from experts like Dr. Gary Chapman, who states, “The way we present ourselves online can significantly impact our relationships and self-perception.”
Analysis & Alternative Approaches
In conclusion, Madeleine White's wedding journey showcases the powerful psychological factors at play when we navigate our social world, especially in the public eye. As Dr. Helen Fisher, a biological anthropologist, notes, "Our choices in relationships, including something as personal as a wedding dress, are often influenced by our desire for social acceptance and the biological drives that govern our connections" (Helenfisher). This highlights the complexity of human behavior, where social proof theory and the role of social media in self-presentation significantly shape our decisions. Each phase of her journey offers a fascinating look into these intricate dynamics.
