IKEA’s New Quarantine Campaign Shows Us 6 Interesting Ways To Build A Blanket Fort
IKEA has launched a new campaign encouraging people to stay at home.
Regardless of the challenges posed by the coronavirus, quarantine has also provided us with some positives. On the bright side, we have the opportunity to spend more time with our families.
Even though it is great to have more free time for family, after a while, kids can become easily bored, and every parent has faced the inevitable phrase, “I am bored.” Just when you think you’ve found the perfect entertainment for your kids, they come back to you after only 10 minutes and take the wind out of your sails.
That’s just a vicious cycle. But IKEA Russia has come up with an amazing campaign that just might make this time easier for you, at least for a while.
The campaign was designed by Instinct Creative Agency from Moscow. It illustrates six creative ways to build furniture forts with your kids during quarantine.
With the #stayathome theme, this campaign encourages people to self-isolate by offering them interesting ideas. Using everyday objects you already have at home, you can keep your kids entertained.
The instructions on how to build the forts are easy to follow and guarantee quality time with your children. This step-by-step guide is illustrated in typical IKEA style, consisting only of images, with a list of items you’ll need to complete each furniture fort included.
Just scroll down to see how amazing the fort designs are.
1. The Cåstle
The castle can easily be made with four chairs, a blanket, some laundry pins, and a coat stand to form a tower. You can also spice it up with some fairy lights.
Tumblr2. The Förtress
To assemble the fortress, rearrange the sofa cushions to create the walls and use bed sheets for the roof. For extra comfort inside the fortress, you can add some pillows and a blanket.
Tumblr3. The Wigwåm
The wigwam, which uses a coat rack and some sheets, is a more teepee-shaped fort. To complete the fairy tale look, just add battery-operated string lights.
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4. The Höuse
To build the house, you’ll need a table, two sheets, a few books, and laundry pins.
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5. The Cåmping Tent
To create this indoor camping tent, all you need is a clothing rack and a blanket. For decoration, you can use an octopus-shaped hanging dryer and a string of lights.
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6. The Cåve
The cave is probably the easiest one. You just need a blanket, some books, and a chair to assemble this interesting playhouse.
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If you never made a blanket fort as a kid, you missed out on a lot, and with these amazing IKEA ideas, you can make up for that experience. Whether you’re making one for yourself or creating a furniture fort to entertain your kids during the lockdown, this campaign offers loads of fun for sure.
The great thing about this campaign is that every fort can be made from everyday objects; they do not have to be specifically purchased from IKEA. Additionally, you can improvise and use these IKEA ideas to create a whole new blanket fort.
Have you built your IKEA blanket fort already? Show us your amazing creations in the comment section below.
