30 Questionable Logos That Will Make You Appreciate Higher Quality Graphic Design
Surely someone at the company raised their concerns about these?
Creating a logo for proper and impactful branding is arguably one of the most important parts of establishing a successful business. Some logos may look simple, but designing them is not as easy as you might think.
If there's a notable person who knew how to properly brand his products, it's Steve Jobs of Apple. While Steve Wozniak is the genius behind the technology, Jobs is the titan who ensured their products were sold.
The tech giant is one of the most profitable and recognizable brands in the world. In fact, it ranked as the 3rd Fortune 500 company during the previous year.
But Apple's success did not happen overnight, and as great as its technology is, its branding has a lot to do with its astronomical reputation. Ever since its inception, Apple has always marketed itself as a forward-thinking company.
That philosophy is evident in their marketing campaigns as well as their products. Whether you're an Apple fan or an Android loyalist, you can't deny that there's a certain feeling that comes along with opening an Apple product.
It all starts with its sleek packaging and, of course, the iconic Apple logo. Aside from Isaac Newton, no one has made the humble apple more symbolic than Apple Inc.
Not every brand, however, is as successful as Apple, Amazon, Google, or Uber in cementing their companies in the public's mind with the simple use of a logo. The less-than-promising logos have made rounds on social media, and netizens wasted no time pointing out their obvious failures.
1. It didn't even register that this was supposed to be a pagoda in front of a rising sun
agentsmart2. They need to seek medical attention immediately
cavesivan3. Potential patrons will certainly do a double take before getting a haircut
brandonleetaco
4. Arguably on brand for the Catholic Church
correctrix
5. It takes a few seconds to realize there's work and play tucked onto the side
birkez90
6. Surely someone noticed there was something wrong with this design?
mdw1
7. They're just clowning us at this point
Venatrix18
8. Projecting it in HD on a large LED screen did not help
John_Kenney
9. The subliminal messaging is strong with this one
hawkward97
10. Can someone confirm if this is a women's university?
Montxin12
11. When it's sideways, it doesn't look like it's a network for women
agentsmart
12. To be fair, they do sell sausages and other processed meats, but there's a more *sanitary* way to show that
houseadreides
13. Not a promising design for a college advertising leadership
lkoch99
14. Stretching is important before a nice swim in raw sewage
Steg68
15. It's barely readable when placed properly, but it's worse when read sideways
grafiklee
16. It certainly looks handy
dkitch
17. Charisma, uniqueness, nerve, and talent
FatGeordieExile
18. Ask the interns what they're giggling about
mkbinmsp
19. They can't show that on PBS
HunterFallon
20. The first Willy was enough
steviexmcfly
21. That's an expensive mistake
JaneJonesing
22. Racists are going to have a field day when they see this
CurfewX
23. Some banks screw you over, and they're not hiding it anymore
SlickNickLives
24. It's a T going inside a P, if that was unclear, plus it's reminiscent of a swastika
nwbvt
25. It doesn't help that the acronym reads as F.A.P.
styrojeff
26. There's a reason why the monkey looks so happy
twitishinvasion
27. This one may be a stretch, but it really looks like a pen nib
erlendfri
28. They should have just gone with the margarita
3_esse
29. Society has an obsession with phallic designs
Hirsty148
30. They co-opted the Apple logo in one of the worst ways possible
llucy_p
There's a reason why companies pay millions and spend months trying to develop their logo and company branding. If you fail, the public will make sure you know just how badly you messed up.
You can always redeem yourself once you acknowledge the mistake, but the internet remembers everything. Ask your interns to take a look at the design before approving it; if they giggle, then you probably made a mistake.