Artist Imagines What Famous Company Logos Would Look Like If They Were Affected By The Products They Represent
Finally, the truth…
We all live in a world of brands, and we grow attached to them. We are used to drinking a specific coffee at our favorite coffee place and eating at certain fast-food restaurants.
The companies invest heavily in making us use their products repeatedly. Their marketing departments focus on creating a specific public image.
They want us to subconsciously connect their brand logos with certain benefits. They call it creating a brand.
However, they are not completely honest. Yes, we know it's shocking; who would have thought that companies and commercials are actually lying to us…
Well, you have to admit, some companies can't exactly be honest about how their products can affect people if they use them too much… Italian industrial product designer Marco Schembri wanted to honestly represent brands as if they were using their products, so he redesigned ten famous logos, and they are both funny and intelligent.
His profile states: Senior Industrial Designer and Project Manager with more than 8 years of experience. My expertise lies in successfully conceptualizing and designing products.
He has won numerous awards, and his work has been published in renowned design magazines.
You can see more of his work on his Behance profile.
1. Gillette
Gillette is a U.S. brand of safety razors and other personal care products. It’s owned by the multinational corporation Procter & Gamble. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.
Marco Schembri2. Absolut
Absolut Vodka is a brand of vodka produced near Åhus, in southern Sweden. It was established in 1879 by Lars Olsson Smith.
It is now part of the French group Pernod Ricard and is one of the largest brands of spirits in the world (after Smirnoff and Bacardi). It is sold in 126 countries.
Marco Schembri3. Nutella
Nutella is manufactured by the Italian company Ferrero and was first launched in 1964. The company itself was founded by Pietro Ferrero, a bakery owner from Alba, an Italian town known for producing hazelnuts.
Marco Schembri
4. Nestlé
Nestlé S.A. is a Swiss multinational food and drinks processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world and is ranked No. 64 on the Fortune Global 500 list.
Marco Schembri
5. Durex
Durex is a brand of condoms and personal lubricants owned by Reckitt Benckiser. It was initially developed in London, where it was produced from 1932 to 1994. The brand name stands for durability, reliability, and excellence.
Marco Schembri
6. Starbucks
Starbucks is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is also the world's largest coffeehouse chain.
Marco Schembri
7. McDonald’s
McDonald's was founded in 1940 in San Bernardino, California. The Golden Arches logo was introduced in 1953 at a location in Phoenix, Arizona.
Marco Schembri
8. Red Bull
Red Bull is the most famous energy drink in the world. It is produced and distributed by an Austrian company created in 1987, but its roots are in Thailand. The ingredients were modified to suit the taste of Westerners, and the legend was born.
Marco Schembri
9. Zippo
A Zippo is the most famous lighter in the world. It is manufactured by the Zippo Manufacturing Company of Bradford, Pennsylvania. It is legendary for providing flames even in the strongest winds.
Marco Schembri
10. Braun
Braun is a German consumer products company established in 1921 and based in Kronberg im Taunus. The company is famous for its personal care products and is now owned by Procter & Gamble.
Marco Schembri
What do you think of these logos? Did the artist get anything wrong?
Not really. However, it’s not very likely that we will see these “honest” logo versions being used in their campaigns, which is a shame.
People generally appreciate brands that can make jokes at their own expense, especially if those jokes contain some truth.
