Doctors Issue Alarming Warning as Magnetic Toy Trend Endangers Gen Z Teens

A dangerous new trend on social media is raising serious concerns among health professionals and parents. Teens across platforms like TikTok have been mimicking facial piercings by placing tiny magnetic balls on their tongues. While it may seem harmless, doctors are warning that the consequences can be life-threatening.

According to a new study from the University of Southampton, this trend has led to a sharp rise in emergency hospital visits. Around 300 children in the UK are admitted to A&E each year due to swallowing magnets, and approximately one in ten of these cases require life-saving treatment. Many of these incidents involve magnetic balls used to replicate tongue piercings, particularly among young girls.

Swallowing magnets is far more dangerous than many people realize. If more than one magnet is ingested, they can attract each other through the walls of the intestines or bowels, cutting off blood flow and causing serious tissue damage. Without urgent surgery, this can become fatal in a matter of hours.

Back in 2021, the NHS issued a public alert after 65 children required emergency surgery over a three-year period due to magnet ingestion. "The magnetic objects are forced together in the intestines or bowels, squeezing the tissue so that the blood supply is cut off. Ingesting more than one can be life-threatening and cause significant damage within hours," the agency warned at the time.

Magnets can be extremely dangerous if ingested

The latest research from 66 hospitals across the UK, covering data between May 2022 and April 2023, confirmed a troubling link between this social media trend and hospital admissions. Six percent of magnet ingestion cases were found to be tied to teens imitating piercings with magnetic balls.

Professor Nigel Hall, a paediatric surgery expert and lead author of the study, emphasized the importance of early detection and more responsible retail practices.

"Having an unplanned emergency operation is a traumatic experience for any child and their family," he said. "Most children who have swallowed a magnet do not show any symptoms, so it is really important that all cases have an X-ray to find out for certain."

These magnets, often small and brightly colored, are deceptively strong. Their size makes them easy to swallow, but their magnetic force is powerful enough to cause internal injuries.

Katrina Phillips, chief executive of the Child Accident Prevention Trust (CAPT), underscored the seriousness of the threat.

"These super strong magnets can rip through a child's guts and leave them with life-changing injuries. One boy has died," she said. "Take a moment to check who you're buying from. Don't assume that, just because you can buy something, it must be safe."

The danger has been recognized by top NHS officials as well. Professor Simon Kenny, a paediatric surgeon and national clinical director for children and young people at NHS England, noted that while these toys may look like an easy way to entertain kids, they come with hidden hazards.

"There is nothing fun for children or their parents about surgery to remove magnets that have been swallowed and become stuck together through different parts of the intestines, or the long-term physical problems and internal scarring that can be left behind," he said. "I would urge parents to be aware of the dangers associated with magnetic toys, but ultimately, the only way we can prevent future incidents is to stop these items being sold altogether."

As this trend continues to gain traction online, health professionals are urging parents, caregivers, and retailers to be vigilant. The cost of a viral moment could be a child’s long-term health—or worse, their life.