Pizza Place Accidentally Sends Customers NSFW Mailers Featuring Barry Wood’s Famous Photo

A local pizza shop’s Valentine’s Day mailer turned into an internet spectacle after one tiny image mistake sent people scrambling to zoom in.

Chiaro's Pizza in Skippack, PA, meant to promote a sweet dessert special, but the design included a watermark photo tied to Barry Wood, the meme figure whose image has been shared everywhere online. What should have been a simple ad quickly became a viral embarrassment for the restaurant.

Now the mailer is getting more attention than the food, and the whole thing has people wondering whether this was a careless slip or a very strange marketing win. Read on.

Chiaro’s Pizza in Skippack, PA, accidentally sent out a pretty racy misprint on some mailers that caused a serious issue for the restaurant.

mahyar motebassem

Can you see it? It’s Mr. Barry Wood.

The Liberty Line

Let’s zoom in. Do you see it now?

The Liberty Line

Poor Chiaro’s was totally rolled over. They quickly posted an apology on their Facebook:

“Dear Community, We have been made aware of the situation regarding a recent ad, and unfortunately, neither we nor the Community Connections’ proofreaders caught the subtle nature of what we thought was a tasteful photo of a cappuccino. We deeply apologize for letting this slip by.None of our proofreaders, the Community Connection proofreaders, or the actual printer proofers caught the mistake before it was printed and circulated. We are working on making sure this does not happen again.We at Chiaro’s pride ourselves on being a family-oriented pizzeria and restaurant. This is a devastating situation for all of us involved, as we are sure it has been for all of you.Please accept our sincerest apologies.”

A lot of people online immediately knew exactly what they were looking at.

This is the same kind of recipe betrayal as someone hiding grandma’s apple pie recipe from cousins trying to sell it.

Wood is a part of popular memes. Like this one:

Barry Wood Prank Example

And this one:

Barry Wood Meme Example

Yes, he even does stock market

Barry Wood Meme Example

People think this mistake is hilarious:

Facebook

People didn't take it offensively

Facebook

It was an honest mistake (?)

Facebook

This pizza place became popular real quick

Facebook

Images of Mr. Wood, who is extraordinarily well-endowed, sitting on his bed have gone viral throughout the world and have swiftly become part of the cultural lexicon. But who is this enigmatic figure?

The man's name was Wardy G. Joubert III, and he sadly passed away in 2016. He was a loving, church-going family man.

The dedicated community member would hold fundraisers and help those in need, often giving his last dollar to those less fortunate than he. He only did the shoot after falling into financial hardship.

And while it might sound crazy, a decade after that photo was first published, his real legacy is only just beginning. He is now an internet legend.

It is so sad that he became a legend because of his natural attributes and not because of his golden heart.

That mailer will be hard to live down.

For another secret-sharing fallout, read whether you’d be upset about sharing your family’s cookie recipe only for a friend to claim it.