Social Media Is Driving An Increase In Abandoned Large Dog Breeds

In recent years, animal charities across the UK have noticed a troubling trend. Large dog breeds, once highly sought after, are now being abandoned at rising rates.

Experts say social media may be one of the biggest influences behind this surge. Videos of powerful, majestic dogs often circulate online, drawing attention to breeds such as Cane Corsos and Belgian Malinois.

While the clips highlight their striking looks, they rarely show the daily care, training, and financial commitment these dogs require. The result is a growing number of owners unable to meet their pets’ needs, leaving shelters overwhelmed with larger breeds in need of homes.

Bath Cats and Dogs Home has reported a 16 percent increase in large dogs arriving between August 2023 and August 2025. Around half of the dogs currently in their care are now larger breeds.

Rachel Jones, the charity’s chief executive, explained that social media is influencing people’s choices in unexpected ways.

“We've seen an increase in Malinois and Cane Corsos, and we know there is a lot of content online showing these breeds, but it's only snippets, so people might be attracted to their looks but not realize what that breed is going to need in terms of care,” she said.

Once surrendered, these dogs often face long waits before adoption. RSPCA data shows that large dogs typically wait more than 60 days to find a home, compared to about 30 days for smaller breeds. At Bath Cats and Dogs Home, some dogs spend months in kennels, costing the charity more than £1,100 per month.

"There is a lot of content online showing these breeds, but it's only snippets."

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The challenges go beyond time and cost. Bigger dogs require more food, larger living spaces, and higher vet bills, all of which can become overwhelming during a cost-of-living crisis.

Large breeds also tend to have bigger litters, which sometimes leads to puppies being surrendered when owners cannot sell or care for them.

“They can have between eight and 12 puppies on average, so sometimes people are breeding and they're not then able to sell those puppies on,” Ms. Jones explained.

Social media's role in pet adoption can be double-edged. While it raises awareness about different breeds, it also glamorizes ownership without addressing the challenges. Animal welfare advocate Dr. Emily Weiss emphasizes the importance of realistic portrayals of dog ownership. She suggests that shelters and rescues utilize social media to share not just the adorable moments but also the training and care routines essential for large breeds.

Incorporating educational content, such as videos demonstrating training techniques, can better prepare owners and reduce return rates. This approach not only informs but also fosters a deeper connection between dogs and their owners.

"People might be attracted to their looks, but not realize what that breed is going to need in terms of care."

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Unfortunately, misconceptions often keep these dogs in shelters for longer.

“People do think a larger breed is going to take more work, but that's not always the case,” she added. “We've got many large breed dogs that just want to have a cuddle with you. Not too long a walk each day, but they really need that loving home.”

Despite the hurdles, animal welfare groups remain hopeful.

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Understanding Abandonment Trends

Dr. Adam Grant, an organizational psychologist and author, emphasizes that "social media often creates a distorted view of pet ownership, leading to unrealistic expectations." He points out that while breeds like Great Danes and Rottweilers may appear appealing online, potential owners frequently underestimate the commitment required for their care. According to Dr. Grant's insights on adamgrant.net, educating prospective pet owners about the specific needs of large breeds, including their exercise and socialization requirements, is crucial in reducing abandonment rates. Additionally, improving adoption processes could involve mandatory educational sessions for potential adopters to ensure they fully grasp the long-term responsibilities of owning a large breed.

Despite the hurdles, animal welfare groups remain hopeful. They emphasize that bigger dogs can make affectionate and loyal companions for the right families.

The key, they say, is research and realistic expectations. Potential adopters are encouraged to learn about breed-specific needs, consider their lifestyle, and remain open to all sizes of dogs. As Ms. Jones put it, “We may have that larger breed dog that is just the perfect match for you.”

By encouraging thoughtful adoptions and greater awareness, shelters hope more people will look beyond appearances and give these overlooked dogs the chance they deserve.

Analysis & Alternative Approaches

The increasing abandonment of large dog breeds due to social media influence raises significant concerns about public awareness and education. Experts like Dr. Jennifer Arnold and Dr. Emily Weiss advocate for a proactive approach to mitigate this trend through education and realistic portrayals of dog ownership. By incorporating educational programs and engaging social media content, shelters can better prepare potential owners for the realities of pet care. As a community, we must foster responsible ownership to ensure that large dogs find lifelong, loving homes.

Ultimately, creating a culture of informed pet ownership can lead to healthier relationships between dogs and their humans, significantly reducing the likelihood of abandonment.