Sydney Sweeney Is Selling Soap Created From Her Own Bathwater

When celebrities launch unusual products, it’s often a mix of clever marketing and fan curiosity. Sydney Sweeney’s latest move fits right into that space, but it’s one of the more eyebrow-raising ideas out there. The American actress is about to sell soap made with, wait for it, her actual bathwater.

Yes, you read that right. This all started after Sydney appeared in an ad last year for Dr. Squatch, a men’s personal care brand. The commercial shows her soaking in a bathtub while cheekily saying, “Hello, you dirty little boys. Are you interested in my body… wash?” Fans went wild for it and flooded her with requests to sell soap made with her bathwater.

Sydney explained the thought process behind the product when she announced it.

“When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,” she said. “It’s weird in the best way, and I love that we created something that’s not just unforgettable; it actually smells incredible and delivers like every other Dr. Squatch product I love.”

So what’s actually in the soap? According to Dr. Squatch, it’s a blend of sand, pine bark extract, and a “touch of Sydney’s real bathwater.”

The company confirmed on Instagram that they made it because, honestly, “y’all wouldn’t stop asking for it.” The soap will be called Sydney’s Bathwater Bliss, and it’s designed with an outdoorsy vibe.

Sydney herself said she wanted it to reflect her roots near Spokane, Washington, with scents like pine, earthy moss, and fir. The scent is meant to come off as rugged and manly, which fits the brand’s usual style.

Sydney Sweeney’s new soap launches on June 6.

Sydney shared a bit about the filming of the original commercial and how the soap was made.

“The crew had a tub for me,” she said. “I got in there, took some soap, and had a nice little bath. They took the water. So it’s my real bathwater.” As for the soap’s look and feel, she described it as “super soft... it’s marbly and has blues and a little bit of brown in it.”

The whole bathwater obsession might sound strange, but Sydney thinks part of the craze was influenced by a scene in the 2023 film Saltburn. In it, Barry Keoghan’s character drinks the leftover bathwater of Jacob Elordi’s character. Sydney told GQ,

“Honestly, it probably has been a huge catalyst for it.”

The soap costs $8 (£6).

Sydney’s Bathwater Bliss will be a limited edition, with just 5,000 bars available. It’s priced at $8 (about £6) and is set to go on sale June 6.

The announcement stirred a mix of reactions online. Some called it “genius marketing,” while others were baffled. One X user wrote, “If you buy this soap, you should be placed on a watchlist because something is wrong with you.”

The soap will be produced in a limited edition of 5,000 bars.

This isn’t Sydney’s first time making headlines for unexpected reasons. She once apologized for having “great” cleavage and “correct opinions,” showing she’s no stranger to controversy.

But beyond the headlines, she’s a rising star. You’ve probably seen her on HBO’s Euphoria or in Quentin Tarantino’s Once Upon a Time in Hollywood. In 2023, she starred in the rom-com Anyone But You, and she landed a major role in Sony’s Spider-Man spin-off Madame Web.

Celebrity Marketing Dynamics

Dr. Jennifer Aaker, a marketing professor at Stanford University, explains that celebrity endorsements often create a 'halo effect,' where a celebrity's positive attributes extend to the product they're promoting.

This phenomenon can lead to higher consumer interest, especially among fans who identify with the celebrity. However, the unusual nature of Sweeney's product raises ethical questions about authenticity and consumer trust.

Aaker suggests that brands should focus on transparency and genuine connection to avoid backlash. Building a narrative around the product can help mitigate mixed reactions.

According to Dr. Ramani Durvasula, a clinical psychologist, the mixed reactions to Sydney Sweeney's soap reveal societal attitudes towards celebrity culture and personal branding.

She notes that while some consumers are intrigued, others may feel uncomfortable with the idea of bathwater being commercialized. This highlights a deeper psychological conflict regarding personal boundaries and the commodification of intimacy.

Durvasula recommends that celebrities carefully consider consumer sentiment and cultural context before launching unconventional products to foster a more positive reception.

Whether you find the idea of soap made with a celebrity’s bathwater fascinating or a bit off-putting, Sydney’s Bathwater Bliss is set to challenge just how far fan devotion can go.

This unique product isn’t something you’ll easily forget or overlook; it’s designed to stand out and spark conversation. Whether loved or questioned, it’s clear this soap won’t fade into the background anytime soon, making a bold statement in personal care.

Analysis & Recommendations

In an era where consumer choices are significantly influenced by social media and celebrity culture, it's essential for brands to tread carefully. Experts like Dr. Aaker and Dr. Durvasula emphasize the importance of authenticity and ethical marketing practices.

Marketing strategies should not only highlight a product's unique attributes but also align with consumer values to build trust and loyalty. By fostering open dialogues with their audience, celebrities can navigate the complexities of unconventional product offerings more effectively.