Burger King Debuts Meatless 'Real Cheeseburger' Loaded With 20 Slices Of Cheese
How much cheese is enough?
Burger King just pulled a move so cheesy it almost loops back around to confusing. In a Facebook post that reads like a dare, the chain promised it was “no joke” and “for real,” and then backed it up with a meatless burger that still somehow comes with a mountain of dairy.
The “Real Cheeseburger” is reportedly stacked with 20 slices of cheese, no meat in sight, and priced at 109 Thai baht, which works out to about $3.13. The whole thing lands in a fast-food world where branding is basically a science experiment, especially when red and yellow are doing all the heavy lifting for attention, appetite, and hype.
And if this thing goes viral, the next question is whether anyone will actually stop at one bite.
“This is no joke. This is for real,” Burger King says
“This is no joke. This is for real,” Burger King declared in its Facebook post.
Burger King20 slices of cheese, no meat, and a price tag of 109 Thai baht, which translates to $3.13
Burger KingThat Facebook post, with its “This is no joke. This is for real” energy, is what kicked off the whole 20-slice cheese obsession.
While the burger gets people focused on the cheese pile, Burger King is also leaning hard on its Whopper identity across the globe.
Color plays a critical role in the branding and marketing strategies of companies, particularly those in the fast-food industry. Two colors that are ubiquitous in this sector are red and yellow, as seen in the logos of McDonald's, Burger King, In-N-Out Burger, and many others.
Red is a color often associated with excitement, passion, and urgency. It's a hue that naturally draws attention, being the most visible color in daylight.
On the other hand, yellow is a color that represents happiness, warmth, and friendliness. It's bright and easily noticeable, even from a distance.
Combined with red, it creates an inviting, vibrant, and energetic atmosphere.
It’s like the Reddit fight over surprising a vegetarian partner with a bacon dish.
On the other side of the globe, in the United States, Burger King is increasing focus on its iconic Whopper, the flame-grilled beef burger.
In May, in conjunction with the launch of Spider-Man: Across the Spider-Verse, the fast food joint rolled out a themed menu, including a distinctive Whopper outfitted with a crimson bun.
@HukoBungo/Twitter
The timing gets even weirder since the chain already teased a Spider-Man: Across the Spider-Verse menu, including a crimson-bun Whopper.
So now it’s red and yellow branding, a Spider-Verse launch, and a meatless “Real Cheeseburger” all competing for the same attention span.
We hope that this epic cheeseburger catches on worldwide, so we can all get a piece of that cheesy action! The thought of biting into all that deliciousness is just too good.
Fingers crossed it lands on our local menus soon because who doesn't want to enjoy this cheese extravaganza?
Either this cheeseburger becomes a worldwide obsession, or it’s the strangest flex Burger King has ever served.
Before you share dairy, read the debate over whether it’s selfish to share cow milk cheese.
