50 Marketing Tactics Made By Businesses To Fool You
You have probably been a victim of this at some point.
Marketing can be clever, persuasive, and sometimes a little too good at getting people to click, buy, or believe. This roundup pulls together examples of tactics that feel less like honest promotion and more like a trap with good branding.
From misleading labels and tiny print to ads that hide the catch until the last second, the examples here show how businesses can push the line when they want attention or sales. The people reacting to them are not impressed, and in many cases, they are calling out the trick almost immediately.
Some of these tactics are so blatant they are hard to defend. Read on.
1. A kickball that's not made for kicking
ASAPxSyndicate2. "I love ads on my £250 console that I continue to pay £6 a month to play on"
TS_Optics3. It's basically a trap
PandaKing185
Some of these marketing tricks are so obvious, they almost feel like a dare.
4. Literally any piece of clothing can cost more or less than 99 cents
BrendanTFirefly
5. All natural
BoringGrass0
6. Choose them
Pie-Makers-Mistress
7. Save more energy by boiling less
UnlikeSome
8. Handwritten ad
pillager_of_poopers
9. Paid $2,500 just to have unremovable ads on a Samsung Smart TV
BrownLandlord
10. Is that a 1 or a 7?
JeffTrav
11. "This vending machine is 100% sold out. It only tells you that items are sold out after you've put money in/used your card"
Digiboy62
That kind of setup is exactly why people stop trusting the fine print.
12. Got ya
khalil-ammari
13. "When you thumbs down trash like this on Netflix, but it keeps coming back to the top of your homepage"
wozmatic
14. Fortune cookies don't bring any fortune anymore
Full_Metal_Machinist
15. Could it be any smaller?
DarkRoastt
16. Taller but lesser
______---------
17. What are they even trying to do?
MNgirlinaNDworld
18. That's not three!
Imhereforgiofilmsbro
19. Witty or not?
is_it_a_lie
20. "Got a letter in an envelope that said my lease was terminated. Just another ad"
enderr920
At this point, even the packaging is part of the pitch.
This “marketing tactic” logic is right up there with 81 visual anomalies that mess with your brain’s basic rules.
21. Be careful with the small fonts; they seem to be everywhere
LuMo096
22. Wonder why they run out so quickly?
GreenCupcake23
23. This car wash program
tarek122
24. "Gold" chalk
Benci007
25. You'll just have to download their app first *wink*
JustDewItPLZ
26. Stop luring people with fake money
notbeatrizportinari
27. False advertising at its finest
anniemaymoo
28. "Never seen their chair in my life," yet he is sitting on it in their ads
mkbhd
29. Well, if that is your definition of free... no thanks
theskyopened
30. Wait, this is actually genius!
yusefudattebayo
Some brands really do count on people not reading closely.
31. Intentionally printed with a smudged effect so you would be forced to call them
Darknight1993
32. Did you say you bought the large one? Oh, that's just the outer container size.
ItRhymesWithFreak
33. Some person keeps leaving this as a tip
catherine_zetascarn
34. All that packaging waste for... oh
Chev_350
35. A billion-dollar company (that rhymes with Walmart) comparing themselves to the sacrifices of WWII veterans
TehAwkwardOne
36. Cleaning it will make it sprout new blades... got it!
erkang06
37. So disappointing
sharkyboi
38. Ad designed to look like an Amazon package
Nic0lodeon
39. Free Wi-Fi, but purchase something first
mauricewilliams455
40. Screens that aren't even accurately showing the real content inside
catmomextraordinaire
41. So basically, you are thriving on blind acceptance
cy6nu5
42. Phew
Hummocky
43. At least they are honest
kmartshoppr
44. "My mother recently passed away. This morning I thought I got an email from her. Nope, just a spam tabloid naming their contact 'Mom'"
Raise_Master
45. "Dual" camera, they said
Funnyonol
46. When it says printer low on ink and...
Anonymous_None
47. Don't be fooled; they cost $1.50
Lopad_NotThePokemon
48. Online testing software
Colon Brew
49. Something's wrong here
LurkeyMcLurkersen
50. Free delivery at a higher price
Arucious
Some of these tactics are so shameless that people can spot the trick from a mile away.
Do you have any evil marketing techniques to share? Comment below, or share this article with all your family and friends to see!
May these marketing tricks never catch you off guard.
For more “what am I looking at?” moments, see marketplace finds that are useful, then completely unexplainable.