Customer Thinks They Hit The Burrito Jackpot, But Chipotle Says "Whoops"
"I would have cried."
A 28-year-old Chipotle Rewards member, Shae Williams, thought she cracked the code and hit the burrito jackpot. She got an email that basically screamed, “You’re getting free Chipotle for a year,” and her excitement went from zero to full guac mode fast.
Then it all got yanked away. A follow-up email rolled in saying the first one was a mistake, “nevermind,” like it was no big deal. Williams posted a TikTok calling Chipotle out, because the whole thing was the emotional whiplash combo: exhilaration, then disappointment, then a free entrée dropped into her Rewards wallet instead of the promised 12-month streak.
And the wild part? Other people in the comments said they got the exact same January 12 birthday email mix-up. Here’s the full story.
Shae Williams has a good reason to be angry at Chipotle
Chipotle Mexican GrillShe was initially over the moon, thinking she had won a year's worth of free Chipotle...
Shae Williams...only to find out later that the email was sent in error
“We sincerely apologize for any disappointment and are giving you a free entrée to brighten your day. Your free entrée has been dropped into your Rewards wallet. Thanks for being part of our community.”
Shae Williams
Shae Williams was already celebrating when the “one year of free Chipotle” email hit, and then the second email showed up like a plot twist nobody asked for.
In the video, Williams expresses frustration and disbelief:
“Chipotle, I need y’all to BFFR [Be fucking for real]. Why did I get this email saying that I won free Chipotle for a year, and then all of a sudden I get another email saying, ‘Oh, no, that’s okay, nevermind, we sent that in error.'”
Viewers of the video were able to relate to the TikToker’s emotions of exhilaration and dejection when they realized they had not won a 12-month supply of Chipotle.
Shae Williams
It’s similar to the family secret chili recipe causing potluck drama when someone refused to share.
Others would be sad too
Shae Williams
What?
Shae Williams
Many viewers reported receiving the same email, indicating that it may have been sent to all or the majority of reward members whose birthday is January 12th.
Shae Williams
Some people were joking about this situation:
Shae Williams
Take legal action?
Shae Williams
Watch the video here:
Chipotle’s message, “we sent that in error,” tried to smooth things over with a free entrée in her Rewards wallet, but the vibe was still ruined.
In her video, Shae basically demanded an explanation, because getting told “nevermind” is not the same as getting a consolation prize.
Viewers chimed in saying they also got the same email, especially people with January 12 birthdays, which made it feel less like a fluke and more like a mass mishap.
Many people commented that they had received the same email, indicating that it could have been sent to all or most reward members who have a birthday on January 12th. This was an obvious mistake, but it was a pretty cruel one.
What do you think? Would you be sad?
Nobody wants to celebrate a free year, then get a “whoops” and a single entrée instead.
Want to talk betrayal and stolen credit too, read about sharing your family’s secret cookie recipe, then watching a friend claim it.
