Customer Thinks They Hit The Burrito Jackpot, But Chipotle Says "Whoops"
"I would have cried."
Life sometimes brings disappointments that can be difficult to cope with. It can be hard to accept that things don't always turn out the way we had hoped.
Disappointments can range from small, everyday letdowns to major life events. It's important to remember that disappointments are a normal part of life and that it's okay to feel sad and frustrated.
But sometimes, you just can't help it. Shae Williams recently experienced a double whammy from Chipotle! She was initially over the moon, thinking she had won a year's worth of free Chipotle, only to find out later that the email was sent in error.
Talk about a major buzzkill! As a consolation, she was given a complimentary entrée, but that doesn't come close to the year's supply of Chipotle she thought she was getting.
She shared her experience on TikTok and quickly went viral, racking up 250,000 views. When it comes to Chipotle, Shae's story shows that sometimes you get smokin' hot deals, and sometimes you get burned.
Chipotle Mexican Grill, Inc., often simply referred to as Chipotle, is an American chain of fast-casual restaurants that specializes in making custom-made bowls, tacos, and Mission burritos in front of the customer. Chipotle currently operates restaurants in the United States, the United Kingdom, Canada, Germany, and France. Its name is derived from the Nahuatl name for a smoked and dried jalapeño chili pepper.
In this case, however, the aftertaste is bitter.
Shae Williams has a good reason to be angry at Chipotle
Chipotle Mexican GrillShe was initially over the moon, thinking she had won a year's worth of free Chipotle...
Shae Williams...only to find out later that the email was sent in error
“We sincerely apologize for any disappointment and are giving you a free entrée to brighten your day. Your free entrée has been dropped into your Rewards wallet. Thanks for being part of our community.”
Shae Williams
In the video, Williams expresses frustration and disbelief:
“Chipotle, I need y’all to BFFR [Be fucking for real]. Why did I get this email saying that I won free Chipotle for a year, and then all of a sudden I get another email saying, ‘Oh, no, that’s okay, nevermind, we sent that in error.'”Viewers of the video were able to relate to the TikToker’s emotions of exhilaration and dejection when they realized they had not won a 12-month supply of Chipotle.
Shae Williams
Others would be sad too
Shae Williams
What?
Shae Williams
Many viewers reported receiving the same email, indicating that it may have been sent to all or the majority of reward members whose birthday is January 12th.
Shae Williams
Some people were joking about this situation:
Shae Williams
Take legal action?
Shae Williams
Watch the video here:
Many people commented that they had received the same email, indicating that it could have been sent to all or most reward members who have a birthday on January 12th. This was an obvious mistake, but it was a pretty cruel one.
What do you think? Would you be sad?
