How Gen Z Is Choosing ‘Holidates’ Over Date Nights To Save Money

Being single in your 20s is often a balancing act between enjoying independence and feeling the social nudge to couple up. From the pressure of dating apps to the rise of “soft launch” relationships on TikTok, the modern dating scene can feel like a full-time job.

But for one woman, the endless rotation of first dates and overpriced cocktails eventually led to a different kind of connection—one that had nothing to do with romance. Tired of swiping, small talk, and splitting the bill with people she’d never see again, she decided to step away from the dating scene altogether.

Instead of booking another dinner date, she booked a flight with her best friend. The pair opted for what’s been dubbed a “holidate,” a growing trend where friends ditch romantic expectations and focus on traveling together for fun, connection, and adventure.

With help from First Choice’s Holidate tool, which assists travelers in choosing destinations based on budget, interests, and travel companions, the duo landed on Marrakech. The city’s vibrant markets, rich culture, and warm February weather made it the perfect escape from London’s gray skies and dating fatigue.

Their stay at the Sofitel in Marrakech provided the ideal setting for a break from routine. Greeted with mint tea and stunning views of the heated pool, the atmosphere immediately signaled a shift from stressful schedules to genuine relaxation.

Why date someone you're unsure about when you can have fun with a trusted friend?

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Exploring Marrakech's souks is a must, especially with a friend who loves shopping.

Exploring the city’s famous souks turned into a highlight of the trip. Wandering through a maze of stalls selling spices, handmade textiles, and jewelry, the pair lost track of time and direction but embraced the experience with laughter.

There was no pressure to impress, no awkward silences, or forced conversation. Without the social dynamics of a date, the experience became more immersive and carefree.

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"Couldn't leave without eating all the couscous available"

Food also played a major role. The friends indulged in traditional tagines, fresh bread, and couscous, free from the unspoken rules of dining on a first date.

There was no pretending to be “not that hungry” or sticking to small portions. One memorable dinner on a rooftop overlooking the medina became a standout moment—an experience that, back in London, might have cost over £100 each.

In Marrakech, it was not only affordable but also far more memorable.

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The Shift in Social Dynamics

Dr. Eli Finkel, a leading relationship researcher, highlights the cultural shift in dating norms among younger generations. He suggests that the rise of ‘holidates’ allows individuals to prioritize meaningful social connections over traditional romantic pursuits. This shift is not just about saving money; it represents a growing desire to enjoy life without the pressures of dating culture. Finkel emphasizes that fostering platonic relationships can lead to increased emotional resilience and happiness.

As he notes on his website, this approach also reduces the anxiety often associated with the dating scene, allowing young people to focus on building deeper friendships that can be equally fulfilling.

Mental Health Benefits of Holidates

Dr. Sonja Lyubomirsky, a renowned happiness researcher, notes the mental health benefits associated with cultivating strong social networks. She argues that engaging in ‘holidates’ can mitigate feelings of loneliness and anxiety commonly experienced by single individuals. By participating in social activities without the romantic pressure, young adults can forge connections that foster a sense of belonging.

Lyubomirsky’s studies underscore the importance of shared experiences in enhancing well-being, suggesting that laughter and joy derived from platonic outings can significantly improve overall happiness levels.

"The sun in February was definitely a factor in our decisions."

Even their downtime had a refreshing tone. Wrapped in hotel robes, full from dinner, and watching Gossip Girl in bed, the atmosphere was more relaxed than any romantic weekend could provide.

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"Clearly a master of my craft"

The trip also included a pottery-making class, which tested their skills and patience. While their creations weren’t exactly gallery-worthy, the experience added to the trip’s charm.

Trying something new, failing at it, and laughing through the mess underscored the beauty of doing something just for fun, without trying to impress anyone.

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"Our hotel was not too shabby."

What started as an escape from the pressures of dating turned into something much more meaningful. The trip reaffirmed the strength of friendship and highlighted why many Gen Z and millennial women are beginning to redefine what a “date” looks like.

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Financial experts like Dave Ramsey recommend that young adults consider budgeting for social activities rather than traditional date nights. By reallocating funds, individuals can explore new experiences without the financial burden that often accompanies dating. Ramsey advises creating a ‘fun fund’ to allocate money specifically for social outings with friends. This encourages creativity in planning and prioritizing experiences over expensive dinners, ultimately leading to more enjoyable and less stressful social interactions.

Furthermore, he emphasizes that this financial awareness can build long-term habits that lead to greater financial stability.

Recent research supports the shift. According to First Choice, 85 percent of Brits now value holiday experiences more than traditional date nights, and nearly half would consider traveling abroad for a date. But as this woman’s experience shows, maybe it’s time to plan those trips with best friends instead of potential partners.

In an age of ghosting, dating fatigue, and the constant pressure to pair up, platonic getaways offer a refreshing alternative. No awkward conversations. No expectations. Just connection, adventure, and the kind of love that doesn’t need a swipe to start.

Therapeutic Insights & Recovery

The rise of ‘holidates’ signifies a transformative shift in how young people perceive social interactions. As noted by leading experts like Dr. Eli Finkel and Dr. Sonja Lyubomirsky, the emphasis on platonic connections not only alleviates financial burdens but also enhances emotional well-being. By prioritizing friendships and shared experiences, Gen Z is redefining social norms in a way that fosters deeper connections without the pressures typically associated with dating. Embracing this approach could lead to healthier social dynamics, ultimately enriching their lives in ways that transcend traditional romantic relationships.