How Gen Z Is Choosing ‘Holidates’ Over Date Nights To Save Money

Rediscovering Fun Beyond Romantic Pressure

Damjan

• Published in Interesting
• April 6, 2025

Being single in your 20s is often a balancing act between enjoying independence and feeling the social nudge to couple up. From the pressure of dating apps to the rise of “soft launch” relationships on TikTok, the modern dating scene can feel like a full-time job.

But for one woman, the endless rotation of first dates and overpriced cocktails eventually led to a different kind of connection - one that had nothing to do with romance. Tired of swiping, small talk, and splitting the bill with people she’d never see again, she decided to step away from the dating scene altogether.

Instead of booking another dinner date, she booked a flight with her best friend. The pair opted for what’s been dubbed a “holidate,” a growing trend where friends ditch romantic expectations and focus on travelling together for fun, connection, and adventure.

With help from First Choice’s Holidate tool, which helps travelers choose destinations based on budget, interests, and travel companions, the duo landed on Marrakech. The city’s vibrant markets, rich culture, and warm February weather made it the perfect escape from London’s grey skies and dating fatigue.

Their stay at the Sofitel in Marrakech provided the ideal setting for a break from routine. Greeted with mint tea and stunning views of the heated pool, the atmosphere immediately signaled a shift from stressful schedules to genuine relaxation.

Why date someone you're unsure about when you can have fun with a trusted friend?

Exploring Marrakech's souks is a must, especially with a friend who loves shopping.

Exploring the city’s famous souks turned into a highlight of the trip. Wandering through a maze of stalls selling spices, handmade textiles, and jewelry, the pair lost track of time and direction, but embraced the experience with laughter.

There was no pressure to impress, no awkward silences or forced conversation. Without the social dynamics of a date, the experience became more immersive and carefree.

"Couldn't leave without eating all the couscous available"

Food also played a major role. The friends indulged in traditional tagines, fresh bread, and couscous, free from the unspoken rules of dining on a first date.

There was no pretending to be “not that hungry” or sticking to small portions. One memorable dinner on a rooftop overlooking the medina became a standout moment, an experience that, back in London, might have cost over £100 each.

In Marrakech, it was not only affordable but also far more memorable.

"The sun in February was definitely a factor in our decisions."

Even their downtime had a refreshing tone. Wrapped in hotel robes, full from dinner, and watching Gossip Girl in bed, the atmosphere was more relaxed than any romantic weekend could provide.

"Clearly a master of my craft"

The trip also included a pottery-making class, which tested their skills and patience. While their creations weren’t exactly gallery-worthy, the experience added to the trip’s charm.

Trying something new, failing at it, and laughing through the mess underscored the beauty of doing something just for fun, without trying to impress anyone.

"Our hotel was not too shabby."

What started as an escape from the pressures of dating turned into something much more meaningful. The trip reaffirmed the strength of friendship and highlighted why many Gen Z and millennial women are beginning to redefine what a “date” looks like.

Recent research supports the shift. According to First Choice, 85 percent of Brits now value holiday experiences more than traditional date nights, and nearly half would consider travelling abroad for a date. But as this woman’s experience shows, maybe it’s time to plan those trips with best friends instead of potential partners.

In an age of ghosting, dating fatigue, and the constant pressure to pair up, platonic getaways offer a refreshing alternative. No awkward conversations. No expectations. Just connection, adventure, and the kind of love that doesn’t need a swipe to start.

Damjan