Creepy Detail on Labubu Dolls Sparks Sinister Conspiracy Theory

Labubu dolls were supposed to be cute little shelf sitters, but the internet has turned them into a full-blown horror story. A viral comparison is now linking the popular toy to Pazuzu, the demon from The Exorcist, and suddenly people are acting like their plush creatures came with cursed paperwork.

It started with posts and clips on TikTok and X, where users claimed the Labubu look is just “a few tweaks away” from Pazuzu’s distorted lion-like face, bird-like claws, and wings. From there, the panic snowballed into arguments, side-eye at strangers, and even a real-world store encounter where a Reddit user says a worker warned them the doll “stood for” something demonic.

And the scariest part is how fast “Labubu equals Pazuzu” went from joke to confrontation.

Labubu dolls are being compared online to Pazuzu, the demon from The Exorcist, sparking viral panic.

The theory making the rounds online is that Labubus resemble Pazuzu, a mythological demon from ancient Mesopotamia. If that name sounds familiar, it’s probably because Pazuzu was the demon featured in The Exorcist.

He’s usually described as having a distorted, lion-like face, bird-like claws, wings, and a rather unsettling expression. According to some TikTok and X (formerly Twitter) users, that’s just a few tweaks away from a Labubu.

That’s where the internet conspiracy machine kicked into gear. One user posted,

“Labubu = Pazuzu. Do not invite demons into your home.”

Another added,

“Bruhh, I have read somewhere that the LABUBU doll is associated with the demon PAZUZU, an ancient demon of Mesopotamia and Babylon mythology....”

The fact that Pazuzu and Labubu rhyme probably didn’t help calm things down.

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Critics say the panic is overblown, but some are now confronting strangers over Labubu dolls.

But as always, not everyone is buying into it. Others have jumped in to push back against the claims, saying this whole thing is being blown way out of proportion and pointing out that the so-called ‘evidence’ is a mix of images and a lot of imagination.

“It’s a Labubu… next to an AI image,” one user explained. “They’re making videos and posts as if that’s an actual historical artifact. Pazuzu does not even look like that. It’s a Mesopotamian god. Fear-mongering is weird.”

Another put it more bluntly:

“I see the ‘Labubu is Pazuzu’ idiocy has reached X. If you know anything about demonology, then you know that is the dumbest f***ing thing you’ve ever heard.”

Outside of social media, even real-world encounters have taken a strange turn. One Reddit user said they were approached at a store while carrying a Labubu in their bag.

A worker said,

“You know those things are really cute, but if you knew what they stood for, you’d no longer want it,” and went on to call it demonic.

The post ended with them saying:

“I’ve seen discourse on TikTok about Labubus being demonic but never thought people took that seriously enough to approach strangers.”X

A Redditor clarified Labubus aren’t demonic; they’re Nordic folklore-inspired toys by artist Kasing Lung.

That prompted another Redditor to clear things up:

“There’s a dumb AI photo of a Labubu next to a ‘demon’ that looks like a Labubu (just ), and a bunch of people think Labubus come from demons. Labubus come from the same Nordic myth as Where The Wild Things Are, no demons—just mischievous forest dwellers.”

To be clear, there’s absolutely no actual link between Labubu and any religious or demonic figure. The dolls were created by artist Kasing Lung, a Hong Kong designer known for blending childlike wonder with darker, fairy tale vibes.

His inspiration came from Nordic folklore, not ancient Mesopotamian demonology.

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That Pazuzu-Labubu comparison is what kicked off the chaos, especially after people started posting “evidence” that was basically vibes plus an AI image of a doll.</p>

Then the comments got louder, with one user calling it fear-mongering and another blasting anyone who thinks the toy is tied to ancient Mesopotamian demon lore.</p>

The rise of Labubu dolls as a pop culture sensation is not merely a passing trend; it taps into fundamental aspects of human psychology. Collectibles often provide a sense of belonging and identity, fulfilling a deep-seated need for connection among individuals. The allure of these fuzzy little keychain creatures lies in their ability to foster community and shared experiences among collectors. Furthermore, the act of collecting can be a therapeutic outlet, helping people navigate their emotional landscapes during times of uncertainty. It is this intricate blend of nostalgia, comfort, and social interaction that propels Labubu dolls into the spotlight, leaving many to speculate on the psychological implications behind their growing popularity.

Wedding drama fans should check the AITA fight over skipping a best friends wedding after a bridesmaid snub.

That’s when it stopped being online-only, because the Reddit user says they were confronted at a store while carrying a Labubu in their bag.</p>

Popular figures like Kim Kardashian, Rihanna, and Dua Lipa showcasing these dolls can certainly spur their popularity. In psychology, this is known as the 'celebrity endorsement' effect. This aligns with the idea that the cultural meaning of celebrities can be transferred to the products they endorse, making them seem more appealing to consumers.

Pop Mart, the company behind the toys, hasn’t made any official statements on the whole Pazuzu theory. But they did post a tongue-in-cheek April Fools’ “recall notice” in response to the demon panic—because apparently, that’s where we are now.

So if you’re a Labubu fan, there’s no need to toss your collection in the trash or burn sage over your bookshelf. Whether you think they’re cute, creepy, or somewhere in between, rest easy knowing the only thing haunting your keychain is limited-edition hype.

Now the whole thing turns into a weird social problem, where strangers decide your cute purchase must mean something sinister.

The unsettling charm of Labubu dolls undeniably plays a role in their rising popularity. The concept of the uncanny valley provides a compelling lens through which to understand this phenomenon. When these fuzzy keychain creatures present a human-like appearance that feels slightly off, they evoke a unique emotional response. This blend of intrigue and discomfort captivates collectors and casual observers alike. The allure lies in the strange familiarity of the dolls, inviting a closer examination even as they elicit an unsettling feeling. Such complex reactions are what make Labubu dolls not just collectibles, but cultural artifacts that spark conversation and conspiracy theories.

The surge in popularity of Labubu dolls can be traced to a fascinating interplay of psychological factors. The relentless human quest for continuity and permanence drives collectors to seek out these quirky toys, which offer a sense of attachment and nostalgia. Additionally, the recent surge in celebrity endorsements has catapulted these dolls into the limelight, amplifying their allure among fans and collectors alike. Moreover, the concept of the 'uncanny valley' plays a crucial role, as the dolls' fuzzy exterior and expressive features evoke both charm and a touch of discomfort, drawing in those intrigued by the juxtaposition. Understanding these dynamics sheds light on why Labubu dolls have become a pop culture phenomenon while other collectibles fade into obscurity.

The real conspiracy might not be the demon, it’s the strangers who think they can police your tote bag.

For another family showdown, read about someone refusing to babysit her sisters kids, even as constant demands pile up.