Nutter Butter Gets Caught Being H-Word On Twitter, Claims It Was Just Singing A Song, And Finally Apologizes Using Nuts App
Brands are really wilding these days
Social media has become the most powerful marketing tool. Companies, brands, and individuals use different social media platforms to connect with their target audiences.
One evolution we didn't foresee is social media being used to establish a "personality" for these different brands. We are now being made to believe that these brands are just people like us.
Remember Subway from Community? This is like that, but in real life, where companies are slowly personifying themselves to get closer to us.
Who would have thought a good old dictionary could have some sass hidden between its thick pages? That's right, we're onto you, Merriam-Webster Twitter account!
It's a very effective marketing tool. No one does it better than the Wendy's Twitter account, which frequently trends because of its spicy clapbacks to tweets.
But other brands are slowly catching up to their methods and hiring their own social media managers to cultivate their brands' online personalities. Does it always work?
No, of course, it doesn't. Some brands take it too far and get called out by millions of Twitter users because of their off-color and downright offensive tweets.
When the strategy works, it works really well. Lucky for Nutter Butter, their tweet was safe enough to be appreciated and controversial enough to trend!
Did I ever think a peanut butter cookie would ever say this publicly? Certainly not.
@NutterButterA looooooot of people and brands jumped on the tweet to express their very valid emotions
@MrOwl | @NutterButterTrident gum was really trying to join in on the fun Nutter Butter seemed to be having
@tridentgum | @NutterButter
Even Goofy couldn't believe what he was seeing on his feed. Don't spill the milk, Goofy; Nutter Butter might get other ideas!
@AlfredoDente2 | @NutterButter
There's no stopping the Nutter Butter H-train once it really gets going
@joshhandszer | @NutterButter
You'll never catch Kmart late for any party, but once again, Nutter Butter has better ideas
@Kmart | @NutterButter
Oh, you know what you did, Ms. Butter; don't act so clueless now
@tropicskra | @NutterButter
Right, it was just a song. Sure. We believe you.
@NutterButter
This can be too graphic for readers below the age of 18. Also, this Nutter Butter s'more is an intriguing idea. BRB, going to the store to buy supplies.
@christianmjudd
What song do you love exactly, Sour Patch Kids? Have fun with the kids; the adults are talking now.
@SourPatchKids | @NutterButter
It's time to expand and elevate Nutter Butter's lexicon
@BNBuzz | @NutterButter
Those questions won't be answered on Twitter; try Reddit.
@Anastacya_99 | @NutterButter
This is the real reason why Thanos snapped
@Danti_Suque
Same doggo, same
@FlushItAllAwayy
We've always suspected that Jesus was a prude
@adamweart
Nutter Butter is the advocate we never asked for but needed
@Yeegrek
The LGBTQ+ community cannot be reached for further comment right now
@WFKARS | @kendallybrown
Before the police could arrest Nutter Butter and place them in horny-on-main jail, they apologized
@karengeier
Nutter Butter took a page out of the ~nuts~ app apology of influencers and said sorry to their Gen Z audience for making an outdated musical reference. We don't remember these lyrics from Nat King Cole's classic.
@NutterButter
Trident gum really wants to Nutflix and chill with Nutter Butter
@tridentgum | @NutterButter
I---
@USSGoodGirl
No matter how hard we try to stay away from social media, it permeates almost every aspect of our modern society now. In short, there is no running away from it.
It's kind of funny to watch brands interact and pretend to be people. At the same time, it gives a lot of Black Mirror vibes, and Nutter Butter, keep being your nutty self.
