Nutter Butter Gets Caught Being H-Word On Twitter, Claims It Was Just Singing A Song, And Finally Apologizes Using Nuts App

Brands are really wilding these days

Brands have turned social media into a full-time personality contest, and Nutter Butter just stumbled into the spotlight with a tweet that had people doing double takes. What started as another brand trying to be funny quickly turned into a whole conversation about how far a cookie account can push its online persona.

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In this case, Nutter Butter posted something that set off a wave of reactions, jokes, and side-eye across Twitter. The brand tried to explain itself, then later apologized in a very on-brand way, which only made the whole thing more memorable.

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By the time the dust settled, the cookie had gone from snack aisle mascot to full internet character. Read on.

Did I ever think a peanut butter cookie would ever say this publicly? Certainly not.

Did I ever think a peanut butter cookie would ever say this publicly? Certainly not.@NutterButter
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A looooooot of people and brands jumped on the tweet to express their very valid emotions

A looooooot of people and brands jumped on the tweet to express their very valid emotions@MrOwl | @NutterButter
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Trident gum was really trying to join in on the fun Nutter Butter seemed to be having

Trident gum was really trying to join in on the fun Nutter Butter seemed to be having@tridentgum | @NutterButter

Even Goofy couldn't believe what he was seeing on his feed. Don't spill the milk, Goofy; Nutter Butter might get other ideas!

Even Goofy couldn't believe what he was seeing on his feed. Don't spill the milk, Goofy; Nutter Butter might get other ideas!@AlfredoDente2 | @NutterButter

There's no stopping the Nutter Butter H-train once it really gets going

There's no stopping the Nutter Butter H-train once it really gets going@joshhandszer | @NutterButter

You'll never catch Kmart late for any party, but once again, Nutter Butter has better ideas

You'll never catch Kmart late for any party, but once again, Nutter Butter has better ideas@Kmart | @NutterButter

Oh, you know what you did, Ms. Butter; don't act so clueless now

Oh, you know what you did, Ms. Butter; don't act so clueless now@tropicskra | @NutterButter

Right, it was just a song. Sure. We believe you.

Right, it was just a song. Sure. We believe you.@NutterButter

This is the same kind of chaos as those totally hard-to-explain marketplace finds.

This can be too graphic for readers below the age of 18. Also, this Nutter Butter s'more is an intriguing idea. BRB, going to the store to buy supplies.

This can be too graphic for readers below the age of 18. Also, this Nutter Butter s'more is an intriguing idea. BRB, going to the store to buy supplies.@christianmjudd

What song do you love exactly, Sour Patch Kids? Have fun with the kids; the adults are talking now.

What song do you love exactly, Sour Patch Kids? Have fun with the kids; the adults are talking now.@SourPatchKids | @NutterButter

It's time to expand and elevate Nutter Butter's lexicon

It's time to expand and elevate Nutter Butter's lexicon@BNBuzz | @NutterButter

Those questions won't be answered on Twitter; try Reddit.

Those questions won't be answered on Twitter; try Reddit.@Anastacya_99 | @NutterButter

This is the real reason why Thanos snapped

This is the real reason why Thanos snapped@Danti_Suque

Same doggo, same

Same doggo, same@FlushItAllAwayy

We've always suspected that Jesus was a prude

We've always suspected that Jesus was a prude@adamweart

Nutter Butter is the advocate we never asked for but needed

Nutter Butter is the advocate we never asked for but needed@Yeegrek

The LGBTQ+ community cannot be reached for further comment right now

The LGBTQ+ community cannot be reached for further comment right now@WFKARS | @kendallybrown

Before the police could arrest Nutter Butter and place them in horny-on-main jail, they apologized

Before the police could arrest Nutter Butter and place them in horny-on-main jail, they apologized@karengeier

Nutter Butter took a page out of the ~nuts~ app apology of influencers and said sorry to their Gen Z audience for making an outdated musical reference. We don't remember these lyrics from Nat King Cole's classic.

Nutter Butter took a page out of the ~nuts~ app apology of influencers and said sorry to their Gen Z audience for making an outdated musical reference. We don't remember these lyrics from Nat King Cole's classic.@NutterButter

Trident gum really wants to Nutflix and chill with Nutter Butter

Trident gum really wants to Nutflix and chill with Nutter Butter@tridentgum | @NutterButter

I---

Nutter Butter brand logo on social media post referencing an apology.@USSGoodGirl

No matter how hard we try to stay away from social media, it permeates almost every aspect of our modern society now. In short, there is no running away from it.

It's kind of funny to watch brands interact and pretend to be people. At the same time, it gives a lot of Black Mirror vibes, and Nutter Butter, keep being your nutty self.

Want more betrayal drama like sharing a secret cookie recipe, then watching it claimed? Check out the friend who took credit.

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