Newest TikTok Trend Has People Being “Demure,” And It’s Taken Over The Internet

With social media, there is always a new trend that people are obsessing over. This time, it’s “demure,” a word that is being overused all across the internet.

Demure has now become a lifestyle craze that is taking over the internet, as many people focus on being “demure” and adopting a more mindful approach to how they present themselves. Many content creators have expressed that living a more demure lifestyle simply means being more modest.

More than 122,000 videos on TikTok feature the hashtag #demure, proving the popularity of this trend, phrase, and now apparent lifestyle. Many content creators have provided different examples of what being demure looks like.

Being demure can mean different things to different people, but watching creators embrace this trend and show us what demure means is truly fascinating. If you want to learn more about the latest TikTok trend, keep reading as we dive in and give you a comprehensive look at what creators are saying and what demure really means.

So if you’re interested, or if you just want to catch up on what some creators are saying, then keep on reading.

Joel’s LeBron, a known TikTok creator, released a video to explain a little bit about what demure means to her.

LeBron’s video garnered 23 million views as she explained what it means to act demure. “You see how I did my makeup for work? Very demure, very mindful,” she said. “I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.”

Some viewers commented that they can’t stop saying “demure” and “very mindful.” Others expressed that they “love this but don’t know why.”

“Today I grabbed a straw for my drink and told myself ‘very demure,’” another user said.

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We aren’t sure if this is a joke or not, but people are loving it either way.

“I spent my whole day thinking about whether this is serious or a joke. Not very demure or mindful of me,” one person said. “You see how I walk through the airport? I don’t do a lot like these other girls. I get to my gate, and I get on the plane. I’m very cutesy, right, demure,” LeBron said.iStock

Campbell Puckett, a content creator from Georgia, also shared her opinion on TikTok.

She was seen in a TikTok video slicing an almond croissant and stating that it was “demure.” “You see how I eat this? I’m very modest. I’m very demure. I’m very cutesy,” she said.

“I’m not messy. I don’t like crumbs,” she added.

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Cultural Reflections

Dr. Brené Brown, a renowned vulnerability researcher, explains that the trend towards embracing a demure lifestyle may stem from a societal longing for authenticity in a hyper-connected world. Her work emphasizes that people often gravitate toward modesty as a means to counteract the performative nature of social media.

In a culture where oversharing is common, the demure trend invites individuals to curate their self-presentation more thoughtfully, promoting self-acceptance over external validation. This shift can foster deeper connections and improve mental well-being.

According to clinical psychologist Dr. Ramani Durvasula, adopting a demure lifestyle can also serve as a protective factor against the pressures of societal expectations. She notes that this trend allows individuals to reclaim their identities and emphasize personal values over social comparison.

To cultivate this mindset, Durvasula suggests setting boundaries with social media consumption and engaging in self-reflection. Regular journaling and mindfulness practices can help individuals connect with their true selves, fostering a sense of empowerment in how they choose to present themselves.

It seems like everyone is jumping on the bandwagon, and we don’t blame them one bit.

Zach Jelks, another content creator, took to TikTok to discuss demure with his six million followers. One video shows him ordering a “demure Chipotle order,” which received more than three million views.

“Do you see how my Chipotle order looks edible? Do you see how you can see the contents of the bowl?” he said.

He notes that he asks for sour cream on the side instead of on top of his bowl and continues to explain that he only purchased a small bag of chips with it. Jelks stated that his order was an example of being “demure.”

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This trend is extremely popular, and many content creators and individuals are jumping on board. If you’re someone who is confused about the meaning of demure and what all of this really entails, then join the club because some people are pretty confused too.

The demure trend resonates with a broader cultural shift towards mindfulness and self-awareness. As more people prioritize authenticity over conformity, this lifestyle encourages thoughtful self-expression.

Dr. Daniel Goleman, an emotional intelligence expert, highlights that fostering emotional awareness supports healthier relationships and personal fulfillment. To sustain this movement, individuals should regularly assess how their values align with their online personas.

Practical strategies include engaging in digital detoxes, practicing gratitude, and seeking out supportive communities that celebrate genuine self-expression. These approaches can create a more meaningful online experience.