Inspired Photographer Reverses Gender Roles Portrayed in Sexist 1950s Ads
In the series titled "In A Parallel Universe," a photographer reversed the gender roles in some of the ads to reveal how absurd these stereotypes were.
Some vintage ads age badly, and these 1950s images are a perfect example. Photographer and video editor Eli Rezkallah saw that old-school sexism in action and decided to flip it on its head.
In his series, In A Parallel Universe, he reversed the gender roles in familiar ad scenes to show just how ridiculous the stereotypes looked when the script was switched. The result is sharp, funny, and a little uncomfortable in the best way.
He turned a throwback aesthetic into a pointed comeback, and the recreated ads do not hold back.
#1 Men Don't Leave the Kitchen
Eli Rezkalla#2 You Mean a Man Can Open It?
Eli Rezkalla#3 Show Him It's a Woman's World
Eli Rezkalla
#4 It's Nice to Have a Boy Around the House
Eli Rezkalla
It’s like the AITA OP who refused to cook for family dinner, triggering a fight with traditional in-laws.
#5 "Don't Worry, Darling, You Didn't Burn the Beer!"
Eli Rezkalla
#6 If Your Wife Ever Finds Out...
Eli Rezkalla
#7 He'll Be Happier with a Hoover
Eli Rezkalla
#8 Good Thing She Kept Her Head
Eli Rezkalla
#9 Get Out of the Kitchen Sooner
Eli Rezkalla
#10 Pushing Leotards
Eli Rezkalla
Want more kitchen-role blowups, read how the OP clashed with in-laws over traditional cooking duties.
