Levi’s CEO Finally Ends The Great ‘To Wash Jeans Or Not’ Debate, And Here’s All You Need to Know
How often should you really wash your jeans? Levi’s CEO has the final word
Let’s face it—jeans are the ultimate wardrobe staple. Whether you're dressing up for a night out or just kicking back on the couch, your trusty denim is there for you, season after season. But here’s the million-dollar question: how often should you really wash your jeans?
If you’ve ever found yourself stuck between tossing them in the laundry or letting them ride a few more wears, you’re not alone. The debate over the correct jean-washing frequency has divided denim lovers for years, sparking everything from friendly debates to full-blown arguments.
And when it comes to a topic as serious as the longevity of your favorite pair of jeans, who better to consult than the head honcho of Levi Strauss himself?
Charles Bergh, the CEO of Levi’s, is no stranger to this conversation. In fact, he's partly responsible for the widespread myth that you should never wash your jeans. It all started back in 2014 when Bergh casually mentioned during an event that he hadn't washed his jeans in over a year.
This offhand comment quickly spiraled into a denim gospel, leading many to believe that washing jeans was not just unnecessary but downright wrong. Flash forward to today, and Bergh is setting the record straight: he never said don’t wash your jeans—just maybe think twice before doing it too often.
In an interview with CNBC’s Christine Tan as part of the “Managing Asia” show, Bergh explained that true denim enthusiasts—those who see their jeans as more than just a piece of fabric—believe that washing your jeans in a machine is a cardinal sin.
Why? Because it can ruin the shape, fade the color, and basically transform your prized denim into a sad shadow of its former self.
Scroll down to check out the full interview…
How often should you really toss your jeans in the laundry? Spoiler alert: Levi’s CEO says less is more!
Instead of throwing your jeans in the washing machine, Bergh suggests an alternative method: spot cleaning and, if absolutely necessary, washing your jeans in the shower. Yes, you read that right. Imagine lathering up your jeans right alongside your shampoo routine.
It may sound strange, but for Bergh and many other denim devotees, it’s the secret to keeping those jeans in top-notch condition.
But before you rush to toss your washing machine out the window, let’s consider the broader implications. Bergh isn’t just talking about preserving your denim’s look—he’s also thinking about the environment.
The denim industry is notoriously water-intensive, and frequent washing only adds to the problem. Plus, washing synthetic fabrics like those found in many modern jeans can release microplastics into the water supply, contributing to pollution.
So, what's the verdict? While Bergh’s advice to keep jeans out of the washing machine might not work for everyone, it does encourage us to think more about our laundry habits.
Maybe we don’t have to wash our jeans after every wear, but perhaps letting them mingle with soap and water from time to time isn’t such a bad idea either.
After all, your jeans have been through thick and thin with you—maybe it’s time to return the favor.
Jesse
