Disney’s Dude Perfect deal goes wider than Disney+, with Star Wars and Avengers projects in the mix

Disney has turned a past collaboration with Dude Perfect into something much bigger. The new agreement does not just bring the group’s videos to Disney+, it also pulls them into future projects tied to Star Wars, Marvel and one of sports’ biggest events.

The Walt Disney Company has signed a new creative partnership with Dude Perfect, the creator group best known for trick shots and sports entertainment. The agreement reaches across entertainment, sports, consumer products and experiences, widening the group’s role with Disney beyond a one-off collaboration.

For viewers, the clearest immediate change is on streaming. Existing Dude Perfect videos are set to come to Disney+, and the group will also make original programming for Disney platforms and channels. That means the deal affects Disney+ subscribers, Disney fans who follow Star Wars and Marvel, and audiences who already watch Dude Perfect online.

Disney also outlined where some of that new work is headed. Upcoming projects are connected to Super Bowl LXI, the 50th anniversary of Star Wars and Avengers: Doomsday. That places the creators inside a mix of sports and major franchise programming rather than limiting the partnership to general family content.

Dude Perfect started in 2009 as a trick-shot YouTube channel and has since grown into a studio based in Frisco, Texas. The group includes Tyler Toney, twins Coby and Cory Cotton, Garrett Hilbert and Cody Jones. They met as roommates at Texas A&M University.

Disney chief marketing and brand officer Asad Ayaz said the company sees Dude Perfect as creators with a distinct voice and an inventive style, and said the expanded relationship is meant to give fans more ways to connect with Disney stories. Garrett Hilbert said Disney was a big part of the group’s childhood, from repeated viewings of The Lion King on VHS to family trips to Disney World, and said the team is eager to build new projects with Disney.

The two sides already had a recent history together. Last year, Dude Perfect partnered with Disney on a challenge to visit every Disney park in less than 75 hours. This new deal turns that kind of crossover into an ongoing part of Disney’s lineup.