Cosmetologist Is Helping Women With Grey Hair Embrace It Instead Of Covering It Up

Grey hair is having a moment, and Jack Martin is one of the stylists helping women lean into it instead of hiding it. His work has turned a once-dreaded transition into something people are actually celebrating.

For years, women were told to cover every silver strand, but Martin has built a following by showing how grey hair can look polished, intentional, and stylish. Through dramatic transformations and step-by-step color work, he has made the process feel a lot less intimidating.

And with social media spreading his before-and-after results everywhere, more women are starting to see grey hair in a whole new light.

Martin is dedicated to making space for women to embrace the grey.

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For the last few years, he has been perfecting a technique to help women whose hair is going grey slowly embrace it and gradually ditch hair dye.

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On social media, the cosmetologist extraordinaire shares before-and-after photos, inspiring countless fans across the globe!

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His Instagram has become a kind of grey-hair showcase.

Martin has also shared his technique on Instagram to help others.

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The first step in the process is using a color extractor to remove any remaining artificial color.

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Then, he bleaches the rest of the hair while preserving the grey roots to prepare the hair for a new color.

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In the following step, Martin bases his choices on the hair's natural grey patterns.

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To do this successfully, Martin asks that his clients come to him with at least 3 inches of roots growing out.

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By having that sample, he is able to imitate the pattern throughout the entire head of hair.

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In an interview with Allure, Martin said:

"Some clients have salt and pepper mostly in the front, while the back is darker, so I match that and add some darkness to it."jackmartincolorist

It can take as many as ten hours from start to finish, but clients leave Martin's salon with a whole new head of hair.

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Martin, who is based in Los Angeles, has worked with celebrities like Sharon Osbourne and Jane Fonda, to name a few.

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Martin has also said that lockdowns around the world have led to more women embracing "going grey."

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In fact, Martin told Insider:

"Now, many women have about four to five inches of new regrowth, so they've started to see how beautiful their grey is naturally."jackmartincolorist

He added:

"Being quarantined at home for three to four months, seeing how much grey hair they have and how beautiful their grey hair is, many women have changed their minds and decided that they want to go this way."jackmartincolorist

Martin, who trained in Paris, France, has over half a million followers on Instagram alone.

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Martin's talents are in such high demand that when Jane Fonda's people first contacted him to do her hair for the Oscars, he told them he was very busy.

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According to Wikipedia:

"Jen Sincero, a bestselling author and success coach, emphasizes the importance of embracing one's natural beauty. She states, 'When you accept yourself as you are, you unlock a powerful sense of freedom and confidence.' This sentiment resonates with many women who are learning to love their grey hair rather than hide it. The movement towards self-acceptance is echoed by Dr. Alfie Kohn, an education expert, who asserts, 'The best way to find yourself is to lose yourself in the service of others.' These insights encourage women to celebrate their authentic selves and redefine beauty standards.jackmartincolorist

That kind of timing says a lot about how in demand he has become.

It also echoes the relief a woman found after 50 days away from doomscrolling.

Can you imagine telling a Hollywood elite you're too busy for them?

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In an interview with Vanity Fair, Martin said:

“It’s hard for me to cancel on anybody because most of my clients come from different states and countries, and they put down a deposit to book me and they book flights and hotels. So it’s hard for me to do that to them unless I’m dying.”jackmartincolorist

Unlike other artists before him, Martin shares his "secrets" on social media.

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Martin isn't worried about people knowing how he transforms hair because he seems to feel like the more, the merrier.

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More importantly, he knows that just because someone has his recipe, he's still who he is. He told Vanity Fair:

“Here is the formula. If you can achieve it, good for you, but you don’t have my hands. I don’t have your hands… There is enough business for everybody, and this is a new trend everybody loves to wear. Let them be good at it and let them make money and help other women.”jackmartincolorist

Martin says that maintenance for going fully grey is really simple. He told Page Six:

“Just purple shampoo — I like Matrix Total Results So Silver ($26) — and toner. I’ll give clients the toner formula to take home so they can do it themselves. They can do it twice or three times a year, and that’s it.”jackmartincolorist

Ever since taking on a couple of A-list celebrities, Martin's business has been booming.

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He told Page Six:

"The day after the Oscars and the day after Mrs. Osbourne [showed off her hair] on ‘The Talk,’ my phone was ringing off the hook. I’m four times as busy now."jackmartincolorist

Recently, he's found himself booked solid for an entire six months at a time.

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Don't worry, Martin has a few dream celebrities he'd drop everything for: Sharon Stone, Ellen DeGeneres, or Meryl Streep.

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“Silver is the new blonde,” says Jack Martin.

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Grey hair clearly has a lot more fans now.

What do you think?

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Want to see another beauty-industry struggle, read how Christina Applegate said MS kept her from facing her reflection for a year.