This Graphic Designer Redesigned The 9 Worst Logos Ever And Turned Them Into The Best Logos For The Company
A logo can make or break a company.
A logo redesign sounds harmless until you see what happened when this graphic designer took on nine companies with logos that were, to put it politely, a mess. We’re talking about brands where the visual message missed the mark so hard it almost felt intentional.
Each entry is its own little disaster story. “The Computer Doctors” somehow already looks solid, but “Mama’s Baking” and “Kudawara Pharmacy” need fixes that are more than cosmetic. Then you hit the wild ones: a dental clinic that never quite looks like a dentist’s office, a fire prevention logo that somehow avoids looking like fire at all, and “Safe Place,” which apparently communicates something totally different than safety.
By the time you reach “Arlington Pediatric Center,” you realize this is less about design trends and more about getting the message right, fast.
1. The Computer Doctors
This logo is quite impressive and effectively conveys the nature of the company and its name.
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We're not entirely sure what the original logo aimed to achieve, but the redesigned version is certainly impressive.
abrate_emanuele3. Kudawara Pharmacy
We appreciate a logo that is sleeker and contains fewer words. Overall, it definitely looks better than the original.
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4. Institute of Oriental Studies – Santa Catarina University
The original logo is quite poor, as it fails to convey its intended meaning. The redesign captures the essence of the company much better, without any confusing imagery accompanying it.
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5. Office Of Government Commerce
The original logo wasn't necessarily bad, but it was somewhat plain. The outlines and details of the redesigned logo make a significant difference, even though not much changed overall.
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6. Clinica Dental
This logo does not accurately represent what happens at the dentist's office, and it definitely needed some redesigning.
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It’s hard not to think of the restaurant staff who got hit with a $28,000 fine after serving kids insect spray instead of cranberry juice: a $28,000 fine for serving insect repellent.
7. Fire Prevention Products
This logo does not resemble a flame at all, so I can understand why the designer chose to redesign it to make it more fire-like.
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8. Safe Place
This logo does not convey a sense of safety and seems to imply the opposite meaning. I assume it's intended to represent a hug, but someone definitely misinterpreted that concept.
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9. Arlington Pediatric Center
We don't really need to say much about this one.
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10. Here's an overview of all the logos that they redesigned.
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First, “The Computer Doctors” sets the tone, which makes the jump to “Mama’s Baking” feel even more brutal.
Then “Kudawara Pharmacy” cuts the clutter, and suddenly you can see how much simpler branding can hit harder.
The real head-scratcher is “Safe Place,” because the redesigned hug energy still makes you wonder what the original was trying to promise.
By the time “Arlington Pediatric Center” shows up, you’re basically begging for the full overview so you can compare the before and after in one sweep.
We are very impressed with these logos and how the designer truly captured the vision of each brand. We're grateful that someone could replace these terrible logos, as they certainly did not reflect the essence of the companies they represented.
What do you think about these?
After seeing “Fire Prevention Products” and “Safe Place” get rescued, it’s hard to ignore how much a logo can say before anyone even reads the name.
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