Nubbin Brain Chip Goes Viral For ‘Memory Control’ - Here’s What’s Really Going On

“Technology has gone too far” is a phrase we’re hearing more often these days, especially as artificial intelligence continues to disrupt industries, our daily lives become increasingly digitized, and bizarre new inventions pop up on our feeds with alarming regularity.

But this time, the concern might not be so far-fetched. A new so-called “memory curation brain chip” is quickly going viral online, raising eyebrows and alarm bells across social media.

The device, known as the 'Nubbin' chip, was created by a company called TCKR Systems. According to the brand, Nubbin allows users to "go into virtual consciousness," a state where they can revisit dreams and re-experience specific moments from their lives.

“The perfect reality? It’s all in your head,” the company’s website claims. “Reality is boring. Time for something better.”

The chip has generated major buzz on TikTok, where its official page has already racked up over 17,000 followers. A series of sleek, stylized videos showcase what appears to be people using the device — a small button placed on their temple.

Once they activate it, their eyes turn white, and they seemingly drift into another world, completely unaware of their surroundings in real life. The campaign has drawn attention from influencers, gamers, and even major brands.

Celebrity Rylan Clark, gamer Cadaea, and the official Currys account have all participated in the marketing push, creating faux testimonials and dramatic reactions to the product. Nubbin content has also made its way onto YouTube ads, LinkedIn posts, and even real-world billboards.

Not everyone is convinced it’s harmless fun...

The chip has generated major buzz on TikTok

Their ads have been popping up on YouTube, their LinkedIn page, and even on billboards too.

"Why do their eyes turn white? This is not technology; this is possession and black magic," one person wrote in the comments of a video, expressing concern.

Understanding Memory Control Technologies

Dr. Dan Ariely, a behavioral economist and author, emphasizes that the idea of memory control raises ethical questions about autonomy and consent. As technology increasingly integrates with human cognition, we must consider the implications for psychological well-being and personal freedom. Ariely notes that while enhancing memory could offer therapeutic benefits, it could also lead to manipulation and exploitation.

To navigate these challenges, he recommends an interdisciplinary approach, combining insights from psychology, ethics, and technology to create frameworks that prioritize user consent and mental health.

"Damn, I landed on TikTok in 2076," another added. Someone else joked, "I need this so I can mentally go to another country."

But despite how realistic it seems, the Nubbin isn't real.

It's actually part of an elaborate and rather expensive PR stunt for Netflix's upcoming season of Black Mirror.

"This is not technology - this is possession and black magic."

TCKR Systems, the fictional company used in San Junipero, serves as a bridge between the real and digital worlds.

The company has also appeared in the “Playtest” and “Black Museum” episodes.

It’s expected to play a major role in season 7, particularly in the episodes “Eulogy,” “Hotel Reverie,” and the sequel to “USS Callister.” This unsettling campaign to make the tech feel real has definitely succeeded in getting our attention.

Dr. Kelly McGonigal, a health psychologist, points out that social media plays a significant role in shaping our perceptions of technology. The buzz around the Nubbin brain chip illustrates a societal fascination with the intersection of human cognition and artificial enhancement.

She suggests that fostering public understanding and critical dialogue around such technologies is essential. Educating individuals on the potential risks and benefits can empower them to make informed choices, ensuring that technological advancements align with human values and ethical standards.

Analysis & Alternative Approaches

As we stand on the precipice of significant advancements in neurotechnology, experts urge caution. Dr. Susan David, an emotional agility expert, stresses the importance of maintaining emotional awareness in the face of rapid change. She advocates for a balanced approach that embraces innovation while also questioning its implications for our mental health.

By fostering open discussions and prioritizing ethical considerations, we can harness the benefits of technologies like the Nubbin brain chip while safeguarding our autonomy and emotional well-being. Developing guidelines that promote responsible use will be crucial in this emerging field.